Actor KIEFER SUTHERLAND and rocker BILLIE JOE ARMSTRONG have been named and shamed in a new drink-driving-inspired advertising campaign.
The American Beverage Institute (ABI) took out a full page ad in the New York Times newspaper on Tuesday (20May08) featuring Sutherland and Armstrongs' DUI mugshots.
The ad praises in-car breathalyzers, new technology that will prevent drunk drivers from starting up cars - but also raises alarm bells about plans to install them in every car in America, which the ABI claims will bring an end to legal drinking and driving.
It reads, "Ignition interlocks, or in-car breathalyzers are a great tool for getting hard-core drunk drivers off our roads.
"However, activists now want to put one in every car in America - and they will be set well below the current legal limit of .08 BAC (blood alcohol content). That means the end of moderate and responsible drinking prior to driving: no more champagne toasts at weddings, no more wine with dinner, no more beer at ballgames. Let's make our roads safer by targetting drunk drivers, not all Americans."
Sutherland spent last Christmas (07) in jail in California after a DUI arrest violated his probation. Green Day frontman Armstrong was arrested for driving under the influence five years ago. A website dedicated to the ABI's campaign also names DUI-convicted stars Michelle Rodriguez, Glen Campbell and Chris Klein.
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